CATEGORY: Agriculture


Course Access: Lifetime
Course Overview


Audio-visual methodology is aimed at supporting and empowering people involved in the field of agriculture to define, promote, and take full ownership of their development, as learning is a life-long process.

Skills development is a key driver of socio-economic development. Mainstreaming of agricultural development efforts is crucial to ensure congruence and effective deployment of resources.

Marketing is a multifaceted discipline encompassing strategies and activities aimed at promoting products, services, or brands to target audiences. It involves understanding consumer needs, creating compelling messages, and utilizing various channels such as advertising, social media, and public relations to reach and engage potential customers. Effective marketing goes beyond just selling; it builds brand awareness, establishes a connection with consumers, and ultimately drives business growth. In the digital age, data-driven insights play a crucial role in refining marketing efforts, allowing businesses to tailor their messages and campaigns for maximum impact.

Who Should Enrol

All people involved in the field of agriculture.

Course Design

A way to bolster agricultural production is to develop practical agricultural education systems. A powerful way of doing this is through the use of audio-visual modules which is a highly effective and tested methodology to approach, examine, and impart knowledge.

This is a comprehensive series of modules that follow a step-by-step process and can be used in group training or self-study – and are structured according to visual training guidelines. This implies defining most of the terminology used and where necessary, supporting the visual storyline with graphics and animation to enhance the learning process and ensure that sustainable knowledge is gained in the learning process.

These modules are designed to do precisely what they are meant to do – and that is to support skills development.

Online Video Series Supporting Agri Skills Development and Best Farming Practices.

Course Content

This course covers the following topics:

  • Farmgate Marketing
  • Communal Marketing
  • Local Marketing
  • Informal Trading
  • Marketing of Livestock & Livestock Products
Learning Outcomes

On completion of this video series, candidates will be able to have a better understanding
of the important aspects of Marketing including the following:

  • Farmgate Marketing
  • Communal Marketing
  • Local Marketing
  • Informal Trading
  • Marketing of Livestock & Livestock Products.

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